Casino marketing has undergone significant changes over the decades, adjusting to new technologies and consumer behaviors. In 2023, a document by the American Gaming Association pointed out that casinos are progressively employing digital marketing tactics to attract younger demographics. This change is vital as millennials and Gen Z now constitute a considerable portion of casino visitors. One prominent figure in this transformation is Marcus Prater, the Executive Director of the Organization of Gaming Equipment Suppliers. His insights into the future of casino marketing can be examined further on his Twitter profile. In 2022, he emphasized the importance of merging social media initiatives with classic marketing efforts to create a unified brand image. Casinos are now utilizing data analysis to grasp player likes better and tailor…